A violinist plays on the pavement — surrounded by passers-by. Meanwhile, the flagship stores of Adidas, Nike, Sketchers and JD Sports, to name just a few, are buzzing with activity. Together with Tauentzienstraße, Boulevard Ku’damm is the brand shop window of the world. Special shop concepts and a wide range of extravagant offerings make shopping here an unforgettable experience. Exclusive, limited edition items, such as the coolest trainers of the year, often result in long queues even before the shops open.
The boulevard combines exclusivity with accessibility, haute couture with everyday fashion, and tradition with modernity. The Ku’damm performs this balancing act effortlessly. The blend of restaurants, cafes, entertainment and shopping attracts not only the locals but also visitors from all over the world. The boulevard is 3.6 kilometres long, stretching from Rathenauplatz in the west to the Gedächtniskirche in Breitscheidplatz. There, it connects to Tauentzienstraße, which extends the boulevard all the way to Wittenbergplatz.
WITH INTERNATIONAL FLAIR.
For many brands, it is an absolute must to have a flagship store on Germany’s most popular experience-oriented boulevard. But the Ku’damm, which features some monumental buildings, has yet another defining feature: Unlike the centres of many other metropolises, which become deserted in the evening, this boulevard in Berlin, together with its side streets, remains a lively residential area even once the working day is done, thanks to its many restaurants, bars and cultural institutions.
The attractive 19th century architecture and post-war buildings alike have become established as sought-after residential addresses. Even the imposing corner buildings on the squares and at junctions house a variety of mostly exclusive flats as well as offices. Here, the fun continues after the close of business.
Until the fall of the Berlin Wall, the Kurfürstendamm was the centre of West Berlin and the “shop window of the western world”. After German reunification, in reunified Berlin, the focus shifted back to the historical centre, in the east of the city. The Ku’damm had to “reinvent” itself, in a sense.
Exclusive fashion brands opened branches between Uhlandstraße and Adenauerplatz. The two high-rise buildings near the Gedächtniskirche, which are almost 120 metres tall, and other new buildings increased the height of the silhouette of City West. The dynamic development of the entire Ku’damm and Tauentzien district is in full swing. The boulevard is now developing into an experience-oriented boulevard with international flair.
The existence of the “Kurfürstendamm legend” is largely down to the boulevard’s history, but is also linked to the unique atmosphere of effortlessness and enjoyment, creativity and innovation, glamour and carefreeness that radiates from the world-renowned boulevard. Restaurants, cafes and bars based on a whole host of different, unusual concepts can be found on the boulevard, and especially its side streets. In addition to their unparalleled quality, these establishments offer a feeling of urban exclusivity.
The boulevard’s cultural beacon is the Schaubühne theatre. And when the Ku’damm theatres return from their interim venue to the new theatre being constructed on the Ku’damm, the boulevard will once again have a high-quality boulevard theatre.
Events such as the Love Parade, which first took place on the Kurfürstendamm on 1st July 1989, and the Christmas illuminations, whose glowing lights have been delighting locals and visitors to the city every year since 1978, are further examples of the many different activities that continually revitalise the boulevard. The traders and service providers on the Kurfürstendamm quickly learnt to move with the times and ensure that change is the only constant, thereby continuing the success of the famous boulevard. By joining forces, they continue to develop the “Kurfürstendamm legend”, not only in their own interests, but also for the benefit of the city as a whole.
Tauentzienstraße and Kurfürstendamm have the high cultural mission of teaching Berliners to stroll and gaze.
Franz Hessel, writer, 1929
For me personally, the Kudamm and its side streets are the centre of Berlin. It’s where I live, where I work, where I go shopping and where my favourite restaurants, cafes and bars can be found. The Ku’damm is my home!
Arno Müller, morning presenter and programme director for the radio station 104.6 RTL
I feel so homesick for the Kurfürstendamm, the Berlin pace, activity and bustle …
Hildegard Knef, 1963
Anyone who lives in Berlin, or who visits Berlin as a tourist, must go to the Kurfürstendamm. Not only to shop there or to go to a cafe or a restaurant, but to stand on this boulevard and experience what makes Berlin tick.
Christine Richter, Editor in Chief of the newspaper Berliner Morgenpost
The destination of the Ku’damms and the Tauentzienstraße is obviously the Gedächtniskirche, with its ruined tower and its glowing blue glass walls. Anyone who has experienced it, whether as a local or as a tourist, would happily return to this place of silence and peace, which is open daily.
Pastor Martin Germer, Gedächtniskirche
For me, the Ku’damm is the only true boulevard in Germany and has proven its international flair over recent decades.
Klaus Meier, Chairperson of AG City e.V., CEO of Roskos Meier Verwaltungs GmbH
The boulevard was once expanded in the image of Paris’ Champs-Élysées. During the time of the Berlin Wall, it was promoted to the “shop window of the western world” and it continues to exert a great pull today. This splendour of the past must be combined with futuristic innovation. Share our courage and curiosity! Regard the Ku’damm and City West not only as the “shop window of West Berlin” but also as the “shop window of future ideas”.
Kirstin Bauch, Bezirksbürgermeisterin Charlottenburg-Wilmersdorf.